Economic theory and cyber society
On 26 October, Paul Ormerod delivered this term’s Arrol Adam lecture on ‘Economic theory meets cyber society’.
Ormerod, a Visiting Professor in the Centre for Decision-Making Uncertainty at University College London, discussed how the rise of the internet and cyber society poses challenges to economics and to our understanding of human behaviour.
Using a number of case studies, ranging from the types of human decision-making processes that lie behind the purchase of a washing machine to the Big Data that can be gathered from emojis, Ormerod provided much food for thought on how connections determine behaviour, and how our understanding of them may affect economic research and policy-making.
Did you miss Paul Ormerod’s lecture? You can listen to it here
About Paul Ormerod
Paul Ormerod is an alumnus of Christ’s College and worked as a forecaster at the National Institute of Economic and Social Research before founding the Henley Centre and Volterra Partners. He writes a weekly opinion column on economics and related topics for City AM, and is involved in a high tech venture, Periander, which applies advanced analytical techniques to Big Data for decision makers. His latest book is Positive Linking.
The Arrol Adam Lectures
The Arrol Adam Lectures were set up in memory of William Arrol Adam, who read Chemistry at Fitzwilliam House in 1905 and died in 1939. It was the stated intention of the bequest, made in 1962 by his widow Jane Wylie Adam, to disseminate knowledge, promote discussion of issues of general interest and concern and to foster the use of plain and simple English.